Easy 9 Image Optimization Steps You Can Take in SEO

If you want to make attractive content for your users then you have to optimize your image. This Easy image optimization also has equal importance to SEO.

Firstly, image optimization gives important relevant information to search engines. Secondly, Image optimization increases web page loading speed, and increases user engagement with top search ranking.

In this post, I will show you the Easy 9 Image Optimization steps that you will take in your website/blog SEO. So, let’s see the easy 9 Image optimization steps here.

What is Image optimization?

Image Optimization is the process of creating and delivering high-quality images. In this process create the correct image format, size, and resolution of the image to increase user engagement.

When optimizing images search engine crawlers easily identify the right image and match the content of your web pages. According to the HTTP Archive, as of November 2016, the average weight of total web pages was 21 percent.

Because images take more space (KB/MB) other than the text content of the webpage. And this image size and complexity greatly affect website performance.

If you decrease your web page image size then obviously your site user performance and load time will be increased. So lets Easy 9 image optimization step for your web SEO.

Resize your images

if you think Image size and file size are the same things then you are wrong. Image size and file size are not the same things. Image size means the dimensions of an image (for example, 2MB bytes 80 pixels).

File size refers to the amount of space required to store on the server. If you use High-resolution and large dimensions then it increases your page load time.

You have to reduce the image file size in such a way that there is no such problem with the image quality. Like Snakes die and sticks do not break.

Use the correct file format

There is so many popular image formate in the web world. Here JPEG, PNG, GIF is most popular image formate of them. And diffrent formate hase diffrent advantage. I personally recommend a JPEG image format. If an image is so colorful then you may use the png image formate.

Correct image compression rate

Image compression means a process that decreases the image file size leaving standard resolutions. But If you compress the image too much, then your image quality will bad even if the file size of your image becomes smaller.

On the other hand if you will no compress images then your image resolutions will be good but file size will be bigger. And that can be cause for high loding time. To get rid of this problem you have to use some tools for your image compression.

You may use different tools for image compression, and if you WordPress user then you may use image compression plugins. So let’s see image optimization tools;

Easy image optimization tools

  • Photoshop
  • Optimizilla
  • Affinity Photo
  • Pixlr (JPEG optimization)
  • OptiPNG
  • Kraken (bulk compression)
  • Gimp
  • Paint.NET
  • JPEG Mini
  • FileOptimizer
  • Trimage
  • ImageOptim (Mac OS only)

Image optimization WordPress Plugins

  • Imagify
  • ShortPixel
  • EWWW Image Optimizer
  • WP Smush
  • TinyPNG
  • ImageRecycle
  • Optimus Image Optimizer

Test your website speed

You may check your website loading speed after optimizing your website images. For that you may use this tools for test your webpage loading speed:

  • WebPageTest
  • Pingdom
  • GTmetrix
  • WebWait
  • Google PageSpeed Insights

Optimize Your Image File Name

Chnage of yur image file name so imporant for SEO. If you want to grow you image search rank then you have to chnage image file name.

Before uploading an image, give the image a relevant name. This image file name contains your keyword which is very important for image ranking and SEO.

Use Image Alt Tag

When you use the image alt tag the search engine bot easily identifies your image subject and sends them to the right visitors. it is so important (Use image Alt Tag) for growing SEO ranking in the search engine result. Just avoid keyword stuffing.

Image Title Optimization

Although image titles are not very important for SEO, image titles play a helpful role in terms of user engagement. If you use WordPress, the image title is usually taken from the file name so you can sometimes give it exactly the same name as it has. If you do not use WordPress, you may rename the image title with the appropriate keyword on the directory.

Add captions to You Images

Image captions like image titles and image alt tags are not important in SEO, but since they are visible on webpages, they have some effect on user experience.

Use Unique/Own Images

Ddo not use copy image or normal editing image of your webdite. Try to use unique image or create own image and using to your webpage. There is no problem with using stock photos,.

But these images will not help your search engine rankings, as other websites often use the same images. Unique content help webpage gets better search engine ranking, as well as image also work look like.

Use Content Relevant Image

Do not use the irrelevant image on your content. Use the most relevant image The website’s content can help search engines determine the relevance of your image.

Add Structure data

Google shows your image in rich results when using structure data. Because search engine structure can read the image well through the data.

Google Image Product supports structure data for images, videos and recipes. For example, if your site has a recipe and you add structure data to your image, Google may add a badge to your image that it belongs to a recipe.

Use Image Sitemap

Sitemaps are an important part of SEO because they tell search engines about all the pages on your site. If your website is hosted on WordPress, you can use Yoast SEO / Rankmath, which will automatically add your visual content to a sitemap. It doesn’t take a separate sitemap of the image.

Final Word

SEO is a vast thing. Image optimization is one of the little things. Here I am showing image optimization tips as well as tools. Hope this post can help you get a better image optimization task. Thank you for reading this post.

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